With less than two weeks until St. Patrick’s Day we think it’s important to get your store prepared! As a retailer, this day presents a huge opportunity to win over customers and sales. Start preparing your store for St. Patrick’s Day with these easy steps.
In 2019, The National Retail Federation (NRF) anticipated through surveys that St. Patrick’s Day would reach $5.9 billion in sales which is the highest in survey history, so think about the possibilities of 2020! To help your store get the most out of this Irish holiday, we are giving you some of our best, last minute ideas to try preparing your store for St. Patrick’s Day.
Decorate your store for the occasion, make sure your customers have to stop to look at your shop window because it’s just so stereotypically green and festive.
Now you’ve attracted the attention from the outside, you need to mimic the spirit inside. With the theme at hand, make sure that your St. Patrick’s Day merchandise is easy to locate when in-store. Set up your themed products front and centre so that there is a clear path.
It’s important to match the shop window with the in-store décor. You don’t want your customers to come in thinking they will be wowed with the St. Patrick’s Day theme, for disappointment to hit as they realise there is only a couple merch products in the far corner of the store.
With a dedicated theme area in your store, it’ll make it easier for your customers to find your collections and promotions. Perhaps you could string up a couple banners to make the area stand out.
You can fill your store with as many green props as you like but if your employees aren’t in on the cheer then your efforts might go to waste.
Hand out St. Patrick’s Day hats, accessories and props and let them choose their costumes to spice up their work attire for the occasion. How about renting a Leprechaun costume for someone to stand outside to welcome the customers… or is that a bit much? Whatever you choose just make sure it’s fun!
You could be killing two birds with one stone with this idea as the props might encourage your employees to interact more with shoppers that are celebrating the Irish holiday.
Host a giveaway
You don’t have to go all out and spend loads of money, but how about hosting a raffle?
As an idea, a week before, you could get a couple of your St. Paddy’s Day products together and ask each customer if they would like to participate in a raffle to win a few themed prizes. All they need to do is pay a €1 and pop their name and postcode into your lucky (green) hat and by the end of the week they’ll know if they won the pot of gold (merch).
For the local kids you could even host a treasure hunt to try their luck on St. Patrick’s Day. Get yourself some cheap green card and cut out a handful of three-leafed-clovers and hide them all around your store, for anyone who finds one they can win a little prize (of your choice).
With a few posters to showcase your little competitions, you’ll have customers lining up at your door.
Pot of Gold
With money flying here there and everywhere you can guarantee that this day will be mad for cash. Provide your customers with their own pot of gold in your store with a Euronet ATM.
“Luck” is the common theme for St. Patrick’s Day, but we advise that you don’t rely on it. Effort is what will drive your store’s engagement and sales. We hope you have fun preparing your store for St. Patrick’s Day.
Lá Fhéile Pádraig Shona Duit!